Down in the country’s southwest, the Kingdom’s highest mountain peaks are also getting a revamp. Last September, the crown prince announced a tourism strategy to develop Asir with an investment of $13 billion, to attract more than 10 million visitors by 2030.
The region’s picturesque green mountains, its fair weather, archeological sites, and dense forests that cannot be found anywhere else in the Kingdom, combined with its renowned hospitality, have attracted thousands of tourists in recent years.
New attractions on Asir’s mountain peaks will turn the province into a year-round destination, exploiting the tourism potential of its geographic and natural diversity, culture and heritage.
In addition, it will provide new jobs, boost quality of life, and upgrade essential services and infrastructure in the region. The PIF plans to set aside $3 billion to build 2,700 hotel rooms, 1,300 residential units, and 30 commercial and entertainment attractions in Asir by 2030.